The GPU-Exchange Brand System
A comprehensive reference for our brand identity — logo usage, color, typography, and the principles that keep GPU-Exchange consistent across every surface.
GPU-Exchange, by AmazinXpress, is enterprise-grade GPU trading infrastructure. These guidelines ensure our brand is applied with clarity and consistency — whether on the product, in documentation, or across marketing.
The Mark & Wordmark
Our identity pairs the CPU glyph with the GPU-EXCHANGE wordmark. Give it room to breathe and keep it legible.
Primary — on dark
Preferred usage on the primary background.
On card surface
Use on cards and secondary panels.
Monochrome — on light
For light backgrounds and print.
Clear space
Maintain padding of at least the height of the CPU glyph on all sides. Keep other elements out of this zone.
Minimum size
Digital: 120px minimum width. Never render the wordmark so small that “by AmazinXpress” becomes illegible.
Contrast & Legibility
The mark must stay legible. Place it on dark surfaces from our palette; avoid mid-to-light backgrounds where the cyan washes out.
On Background Primary
Recommended — maximum clarity
On Background Secondary
Approved for alternating sections
On Card Surface
Approved on card backgrounds
On Mid Grey
Low contrast — avoid
On Light Grey
Cyan washes out — avoid
On White
Insufficient contrast — avoid
Bringing GPU-Exchange to Life
Our palette is built on deep, near-black surfaces lifted by an electric cyan accent, with blue and purple for depth.
Brand & Accent
Cyan
Primary brand / accent
#00E5FF
rgb(0, 229, 255)
Blue
Secondary accent
#3B82F6
rgb(59, 130, 246)
Purple
Tertiary accent
#8B5CF6
rgb(139, 92, 246)
Surfaces & Borders
Background Primary
App background
#0A0A0F
rgb(10, 10, 15)
Background Secondary
Alternating sections
#12121A
rgb(18, 18, 26)
Card
Card surfaces
#16161F
rgb(22, 22, 31)
Border Subtle
Dividers & borders
#1E1E2E
rgb(30, 30, 46)
Text
Text Primary
Headings & body
#E4E4E7
rgb(228, 228, 231)
Text Secondary
Supporting copy
#71717A
rgb(113, 113, 122)
Text Muted
Labels & captions
#52525B
rgb(82, 82, 91)
Defining the GPU-Exchange Voice
Orbitron gives headings a precise, technical character; Inter keeps body copy clean and highly readable.
Headings
Orbitron
Geometric, technical sans-serif for titles and the wordmark.
Body
Inter
Neutral, legible sans-serif for all body and UI copy.
Powering GPU Commerce
Six Systems. One Platform.
Procurement System
End-to-end infrastructure for the modern GPU supply chain.
Real-time visibility across every warehouse and channel.
System Architecture
Things to Avoid
Keep the mark consistent. These treatments compromise legibility and brand recognition — don't do them.
Don't stretch or distort the mark
Don't rotate the mark
Don't recolor the mark
Don't add shadows or effects
Don't place on cluttered backgrounds
Don't reduce below minimum size
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GPU Operations?
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